How to choose your next blog post
Well, what are you thinking about right now. At this moment, I was wondering, “What do people want to know about their website?” So, I thought, where can I go to find this information. I sat for a moment, then thought, what about Google Trends (http://www.google.com/trends).
So, off to Google Trends. I sat there for a couple of moments and analyzed the topics. They all seemed to focus on current events. For example, there was news of someone dying, latest lottery numbers, what actresses had babies, and tv shows. Ah, so, off to write an article about how an actresses baby is being named after your website. Sounds pretty cool, but pretty sketchy. Then it dawned on me, my next posting topic may not be about an actress, but about Google Trends.
So, my next topic is on Google Trends. So, what do I write about Google Trends, after all, that’s pretty generic. So, off to Google’s keyword tool (https://adwords.google.com/select/KeywordToolExternal). So, I typed in Google Trends. I looked at some of the topics, and since we talk about websites here “google trends for websites” caught my eye especially with 3600 searches per month.
Next, I opened up another tab in my browser and searched for the specific title “google trends for websites”. There are 74,200 search results as of today. That’s a lot with a lot of competition, but I figured I’d check it out. It just so happens that Google has set up something special for Googling trends for websites found at http://www.google.com/intl/en/trends/websites/help/index.html.
Here’s a summary of Google trends for websites from Google:
With Google Trends for Websites, you can get insights into the traffic and geographic visitation patterns of your favorite websites. You can compare data for up to five websites and view related sites and top searches for each one.
Aha, which website trends would I like to see? Well, I’d like to see my competition, see what they’re talking about. So, I went back to another browser and typed in webmaster. Pulled a couple of common links and typed them into Google Trends. My first set of attempts resulted in zero results. Ugh, so, tried again a couple of times. Finally, I had some hits. As it turns out, the top two searches after webmaster are “authorize net down” and “javascript array”. Because the first topic is pretty generic, javascript array seems like an easy win. So, that’s my next topic.
So, in summary, here’s the process on how to choose your next blog post.
- Find a generic keyword of your interest.
- Find the top sites listed in the search engines
- Go to Google Trends and type in the top websites
- Look for the most common trend
- Write your article
We’ll see how it goes, off to the next topic!
