DoFollow versus NoFollow

9 September 2009

Well, I have to admit, I had no idea what the real meaning of dofollow and nofollow meant. So, with a little research, here’s what I found.

When you are coding, you add a link, simple right. Well, you can add a parameter to your link to state whether or not you want search engines to follow the link and crawl the page on the other end. In order to do so, you would add rel=nofollow. If this parameter is at the end of the link, then the search engine would not follow the link. If you want the search engine to crawl the page referenced in the link, you would just leave it alone.

So, what’s the problem. Well, it became an issue a while ago due to sites taking advantage of this linking. So, applications such as WordPress started automatically adding the rel=nofollow to the dynamic links such as comments. Who would know this right?

So, how does it affect you? Well, if you’re using WordPress, your links may have the nofollow attribute on it’s links. So, if someone adds a reference to another site, Google won’t crawl it. This might not be so bad considering the amount of spam that’s out there. But, what if someone posted a link or comment on your site that is valid. Wouldn’t you want to reward them? Of course you would want to reward them. And, as it turns out, people pay attention to this. It’s a matter of time and efficiency. If you want to post a comment to a site, you want some perks. So, those that are knowledgeable will look at your site to see if you “dofollow” exists. If they see this exists, they’ll post to your site. Therefore, you’ll get more links.

In order to make this a dofollow site, we installed the plugin DoFollow.

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